Where heritage meets the warmth of café culture. Every December, London begins to glow. Fairy lights appear in windows, cafés fill with the hum of conversation, and baristas pull their shots just a little slower, as if savouring the shift in the air. It’s the time of year when baking becomes more than food, it becomes comfort, history, ritual, and celebration. At Simple Bakes, our festive world is shaped by two homes: the warm, sunlit flavours of the Mediterranean  and the cosy, wintry...

Classic banana bread, baked the Simple Bakes way, honest, comforting, irresistible, beautifully moist, and baked to flirt with your coffee. Walk into almost any London coffee shop today and you’ll see oat milk, dairy-free lattes, and customers asking more than ever about ingredients. Yet when eyes move from the coffee machine to the cake counter, there’s often still a quiet pause: “Is anything gluten-free?” “Do you have anything vegan?” and too often the answer is hesitant. But inclusive...

Christmas is here, and our ovens have never been busier. This year, we’re bringing together British classics, Mediterranean traditions and a touch of London creativity to craft our most magical festive collection yet. From our baklava-inspired mince pies to brandy-soaked loaf cakes and golden Greek favourites, every bake is made to bring warmth, joy and a little sparkle to your winter days. Explore the full collection, and taste the season with us.